I have written about this in pieces before, always at a slight distance. This is the version with the numbers in it, because the pieces without numbers were not much use to anybody, including me.
The shape of it
Four years. Eleven people at peak. Just over one point four million in cumulative revenue, and never a profitable quarter. We closed in the March, and the wind-down took eight months — longer than it had taken to get the first version in front of customers.
The failure was not dramatic. That is the first thing worth saying. There was no fraud, no co-founder falling out, no competito…
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Built a company, closed a company, building another. Writes down what it actually cost.
Responses
Responses are public and held to the edifying standard.